Each year The Collective Promotion of Dutch Literature organises the Book Week to promote Dutch literature. And every year a specific genre is being profiled. This year the (auto) biography is featured. This is translated in the theme ‘Geschreven Portretten’, which translates in ‘Written Portraits’. Van Wanten Etcetera created the campaign, which show the different faces behind the (auto) biographies. Anne Frank, Vincent van Gogh, Louis van Gaal and Kader Abdolah (writer of the biographic Book Week give away). Souverein made the artwork and did an amazing job creating realistic images. Even the structure of the original book pages was used for the text inside the portraits to get right structure for each portrait.
Concept: Markus Ravenhorst, Maarten Reynen